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Number of active Instagram users in the Caribbean: 9.7 million Number of active Instagram users in Central America: 57.1 million Number of active Instagram users in Northern America: 187.2 million

Click here to learn which countries belong to each region. Note: our regions follow the United Nations Geoscheme. The figures below are based on Instagram’s advertising audience data for April 2023. How many users does Instagram have in each world region in 2023? Note: The figures shown above are based on each platform’s advertising audience only, and may not be representative of respective active user bases. (b)įor comparison, Facebook’s data show that the global advertising reach of its flagship platform increased by 5.0% (+108 million users) in the 12 months leading up to April 2023. These numbers indicate that Instagram’s advertising reach has grown more quickly than Facebook’s advertising reach has grown over the past 12 months. To put that figure in perspective, advertisers can now reach 176 million more users on Instagram than they could this time last year. Recent data published in the company’s self-service advertising tools show that Instagram’s advertising audience reach grew by 12.2% over the past 12 months. Note: The figures shown above are based on Instagram’s advertising audience only, and may not be representative of the platform’s total active user base. However, if we remove the people in this age group who live in China – where Instagram is still blocked – the platform’s eligible adoption rate increases to 32.2%. This figure suggests that 25.9% of all people aged 13 and above around the world use Instagram today.

Instagram is one of the world’s top social platforms, but just how many people use Instagram today?īased on its global advertising audience reach numbers, Instagram has at least 1.628 billion users around the world in April 2023. How many Instagram users are there in 2023?